Sheffield Flourish
A local charity aimed at supporting people in the community with mental health.
About the project
Reaching out to communities who need to support for the wonderful volunteers and team at Sheffield Flourish included a complete reinvention of their channels: LinkedIn, Twitter, Instagram.
Date:
Jan 2022 - Jul 2023
Company:
Little Mesters
Role:
Social Media Executive
Project Details
Supporting the Sheffield Flourish team afforded me the opportunities to create assets from scratch.
I created the Suicide Support and Prevention service logo to ensure it was easily recognisable to our audience who may require this pivotal support.
Working alongside the Psychology Professors from the University of Sheffield, we created the ‘honesty’ posts which became a staple feature. Often our honesty posts included open statements which allowed our audience to express their feelings.
Pitching the pets campaign was a follow up to a previous stand-alone post which resonated with our audience. I reached out to our communities to provide images of their pets and a short statement about how our furry friends impact on our day-to-day cognitive balance.
Every template, campaign and post idea was ran by the team and processes explained in order to encourage staff members to develop their digital skills.
Things I did
- Identifying audience groups
- Empowering team members
- Logo creation in Adobe Suite
- Outlining content themes
- Sensitive community management
- Proposing campaign ideas
- Full channel audit