Mike Brewer Motors
A prominent car dealership in the Sheffield area with a longstanding reputation of 10 years in the industry.
About the project
After establishing a strong working relationship with the external stakeholder, my role was to inject some fun into their social channels: LinkedIn, Twitter, Instagram and Tiktok.
Date:
Jan 2022 - Jul 2023
Company:
Little Mesters
Role:
Social Media Executive
Project Details
At Mike Brewer Motors, we had an existing social plan which we took for an MOT and upgraded!
After an extensive audit, next steps were established with the management team. Reinventing staple graphics including pick up days and reviews. Getting creative with video on a monthly basis to showcase products, events and projects important to the business.
Things I did
- Reinvented staple graphics
- Introduced the team to Tiktok
- Boosting reels after established organic reach
- Wrote copy for internet adverts
- Monthly reporting explaining value, next steps and new projects
- Working with the on-site media team
- Daily community management
- Pitched long-standing campaign ideas
April Fools Campaign
Launching a spoof product for our digital audience was a success! The Mike Brewer Motors Warehouse team had a great time working on this secret project, the sales team had fun with the pitch and my creative idea was realised. This campaign resonated so well with our audience that we auctioned our one-of-a-kind branded push car and all of the proceeds were given to UNICEF to support child refugees coping with the Ukraine Crisis.
Knock Knock
So what was the set up to the punch? Our spoof product was launched on April 1st as an advertisement with a mixture of sales driven and humorous copywriting.
Follow up posts included Tiktoks and Reels of the push car around the warehouse, on the turntable and assembly. Promotional content also included a photoshoot with our Sales Manager.
Announcing the sale was also a fun opportunity to create video content saying goodbye to the push car but also recognising the charitable side to the campaign.
Things I did
- Successfully pitched campaign
- Video direction and editing using tools such as Capcut
- Involving staff members
- Copywriting
- Aligning business with charitable objective
- Leaning into audience humour
- Working across departments