I'm Jodie McDonald a, Digital Marketing Specialist

Picture of Jodie

Key Strengths

Videography

Directing and editing videos to showcase products, staff and events using reels and TikTok trends.

Competitor Analysis

Indepth analysis of competitive field to ensure businesses are at the forefront of audience needs.

Copywriting

Content production aligned with brand voice and genre to strategically place messaging within business goals.

Reporting

Accurately interpreting data in monthly segments and related to broader statistics to understand the full picture.

Jodie scuba diving with a turtle!

More about me

Growing up bilingual taught me the value of communication. Combining my written skills with the visual encoding from British Sign Language gives me a unique perspective for content creation and copywriting.

Getting creative with copy and visual media is what I love to do. My background comprises of freelance, agency and in-house positions working alongside businesses and charities across a variety of industries.

In my free time I experiment with story-telling for deaf children, designed to encourage communication skills.

I’m also a recently qualified scuba diver, where BSL comes in handy too!

My experiences

I have had the pleasure to work with companies across a variety of industries. I’m always interested in new, exciting and challenging adventures.

Jun 2019 - Aug 2021
Freelance Content Creator

Liaising with external stakeholders to create bespoke content in keeping with brand guidelines.

Jul 2021 - Jan 2022
Chimp Management Ltd.

Communications and events management, showcasing the Psychological Mentors and launching Prof Steve Peters' new book.

Jan 2022 - Jul 2023
Little Mesters

Working with multiple stakeholders to ensure successful delivery of monthly content and reports.

Jul 2023 - Nov 2023
Alzheimer's Society

Creating compelling and innovative digital content on Dementia Friends channels optimised to promote fundraising, volunteer recruitment and reaching under-represented groups which comply with EDI policies.

Check Out Some Of My Work