I'm Jodie McDonald a, Digital Marketing Specialist
Key Strengths
Videography
Directing and editing videos to showcase products, staff and events using reels and TikTok trends.
Competitor Analysis
Indepth analysis of competitive field to ensure businesses are at the forefront of audience needs.
Copywriting
Content production aligned with brand voice and genre to strategically place messaging within business goals.
Reporting
Accurately interpreting data in monthly segments and related to broader statistics to understand the full picture.
More about me
Growing up bilingual taught me the value of communication. Combining my written skills with the visual encoding from British Sign Language gives me a unique perspective for content creation and copywriting.
Getting creative with copy and visual media is what I love to do. My background comprises of freelance, agency and in-house positions working alongside businesses and charities across a variety of industries.
In my free time I experiment with story-telling for deaf children, designed to encourage communication skills.
I’m also a recently qualified scuba diver, where BSL comes in handy too!
My experiences
I have had the pleasure to work with companies across a variety of industries. I’m always interested in new, exciting and challenging adventures.
Liaising with external stakeholders to create bespoke content in keeping with brand guidelines.
Communications and events management, showcasing the Psychological Mentors and launching Prof Steve Peters' new book.
Working with multiple stakeholders to ensure successful delivery of monthly content and reports.
Creating compelling and innovative digital content on Dementia Friends channels optimised to promote fundraising, volunteer recruitment and reaching under-represented groups which comply with EDI policies.